I’ve never been a big fan of high street fashion. I’m not saying I’ve never worn it. Often times I’ve bought a jacket or T-shirt from River Island or Top Shop.
The Different Levels of Fashion
Before we move onto why I’m not a big fan of high street fashion let’s go over the different types of fashion.
This is the high end outfits that make the headlines during fashion weeks. The pieces are hand made and you must be a member of chambre syndicale de la haute couture. There are strict rules governing those who can call themselves a Couture Fashion house and use the term in advertising.
Prêt à Porter
Translates as ready to wear. They are a cross between haute couture and mass market. Unlike haute couture which is made for individual customers prêt à porter ranges are made on a larger scale. There is a much greater attention to quality of material and stitching than on a mass market collection however.
This is where the fashion industry gets most of it’s income from. It caters for a wide range of customers producing ready to wear garments based on the trends set by the leading designers and fashion houses.
To save money they use cheaper materials and simpler stitching that can be done by machine to all for mass production. Only the trends that catch on make it to mass market ranges.
High Street Fashion
This is the lower end of the market. Catering to those who want to wear the current trends but can’t afford the price of the leading fashion houses. High Street stores pick the hit trends and then make their own versions. These are made with much lower quality material and production methods.
They are also produced on a much larger scale. The object being to sell as many as possible quickly before moving onto the next trend.
Everyone Looks the Same
This is my main reason for not being a fan of high street fashion. They are all copying the trends set by the big fashion houses so their ranges all end up looking similar.
In my younger days I’d go out for a night out and see four or five lads all wearing the same shirt.
I like to look different than everyone else and would shop in independents or, when I had the cash in Armani. I remember the school uniform allowed for black or brown shoes. I was the only one with brown shoes!
The quality is also poorer on the High Street. I find that t-shirts in particular lose their shape and jeans are much more prone to ripping.
What about you? Are you a peacock strutting your stuff in bright unique clothes?